Laundry. Not necessarily the most exciting thing in life but it’s a necessity and it’s something we love and it’s something we happen to know quite a lot about! 

Whether it’s manufacturers, suppliers or operators – be it the finest dry cleaners, the largest commercial laundries or international hotel chains, – we’ve been working with some of the biggest and best in the business in the hospitality and leisure industry for longer than some of us like to admit. We understand the industry intimately and have developed a range of solutions to satisfy the diverse needs of the marketplace.

We bring together a team of world-class specialists to help laundry and dry cleaning businesses reduce their costs, improve their efficiency and ultimately to increase their profitability.

For over 15 years we have been working with facilities and operators all over the world to help them improve their understanding of the commercial laundry process. We have worked on a huge number of bespoke consultancy projects (from design & new builds, to branding and recruitment), but the majority of our relationships start with a laundry analysis.

This involves us visiting your facility over a period of days to conduct the analysis in partnership with your laundry manager and includes the following:

  • A 300-point audit of your laundry operation
  • A detailed energy audit and utility infrastructure
  • A schedule of recommendations, prioritised by ease if implementation
  • An economic statement quantifying the financial impact of each recommendation and a summary of the total potential savings possible

The analysis can be completely tailored to meet the requirements of a dry-cleaning CPU facility or commercial or on-premise laundry operation.  Our focus is on helping to reduce costs across your business and to do so without having to make significant capital investment.  We’re so confident we can save you money that if we can’t identify $25,000 in annual savings then we won’t even charge you a thing!

Our History

We've been around quite a while. Here's a little on how we hot here...

You could say laundry is in our blood. NewGen was originally part of Paragon Laundry. Established in 1918, and third generation family owned, Paragon boasted some of the greatest experience and expertise in the laundry industry.

Spearheaded by twin brothers, Robert and David Stevens (great-grandson’s of one of the company’s founders) in 1995, the business grew to become one of largest independent commercial laundries in the UK and worked with a host of blue chip multi-national hotel, leisure and manufacturing companies. You can find out much more on Paragon’s long, successful and surprisingly varied history including all of their laundry operations, dry cleaning shops (and even their motor division!) here.

Ventures into emerging new markets, notably the Middle East, bore fruit in the form of Paragon’s international laundry consultancy service, called NewGen, and the MENA region quickly became a home from home in 2005. With management projects and consultancy work in countries including Qatar, Egypt, Lebanon, Jordan, Bahrain, Oman, Saudi Arabia and the United Arab Emirates, the time was right to set up base for our overseas operations and quickly settled in the bustling metropolis that is Dubai.

Following the sale of Paragon and all its UK laundry operations, in late 2015, NewGen seperated to become a completely independent company. Today, under the stewardship of Robert and David, NewGen concentrates on offering consultancy services to laundry and dry cleaning businesses across the UK, Europe, Asia and MENA region through its specialist LaundryAssist brand. 

As part of the sale, Paragon’s shareholders retained pension and property management duties for a number of residential and commercial properties located across Wales, the Midlands and the South of England – including all of the current and former laundries. Today this is maintained by our Stevens Family Property business based at our NewGen UK head office. 

The twin brothers have never been ones to rest on their laurels, a youth spent partaking in adventurous pursuits ensured they continually seek out all things exciting – culminating in discovering a love for climbing. This came to a crescendo in 1994 when they set up of The Warehouse – one of the first dedicated indoor climbing centres in the UK. 

So, that’s a brief history on how we got here, and how we know what we know. Now it’s time to add a new chapter to the story, so get in touch and see how we can help transform your laundry business.